H&M (Hennes & Mauritz), is a Swedish clothing company known for its inexpensive, yet incredibly stylish clothing for women, men, and children. H&M's first store opened in Sweden in 1964, with their much publicized and anticipated US opening (on New York's fashionable 5th Avenue) following almost 36 later, in 2000. Since their humble beginnings back in the 60's, they have grown tremendously, with more than 1,500 stores, in 28 countries, with over 60,000 employees.H&M is planning to launch podcasts in conjunction with their new advertising campaign.
Which will consist mostly of runway shows, the latest fashion news and trends, as well as insider tips from the industry. Updated on a monthly basis, they will use the podcasts to introduce new products, get insights from experts and broadcast interviews with the latest fashionistas.
This will also provide a great platform, for charitable causes like “Fashion Against AIDS” to get much needed exposure and support.
Launch
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