Ads in podcasts are three times as effective as "traditional" online video ads, and seven times more so than television ads, according to four campaign studies conducted by Podtrac and TNS, MarketingCharts writes. Compared with industry benchmarks of 21 percent for streaming video and 10 percent for television, unaided ad awareness for podcasts was an impressive 68 percent on average; aided recall was even higher, at 89 percent on average. Embedded ads in online video shows are also highly effective, the study found.
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